0 to 60K Monthly Traffic Boost: SEO Success for US E-Commerce Jewelry Brand

🛠️ The Challenge

In late December 2022, a luxury jewelry e-commerce brand faced a massive traffic loss after migrating from a custom CMS to WooCommerce. Unfortunately, the migration was carried out without preserving SEO integrity — resulting in the complete collapse of their search traffic and online sales.

They reached out to Projonmo Tech in mid-February 2023 to recover the damage.

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🔍 Our SEO Mission

“Rescue the site from total traffic loss, restore its previous rankings, and build a long-term SEO foundation for exponential organic growth.”

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🧩 Our SEO Strategy – Step by Step

1. 🔄 Pre-Migration Audit & URL Recovery

• Conducted a forensic comparison of the old and new site structure

• Recovered lost SEO equity by restoring original URL paths

• Where mapping wasn’t possible, implemented precise 301 redirects

• Ensured crawlability & indexing of all key product and category pages

2. ⚙️ Comprehensive Technical SEO Audit

• Diagnosed and resolved:

  • Crawl errors

  • Indexing issues

  • Slow load times

  • Mobile UX inconsistencies

• Rebuilt a search-friendly architecture to improve Googlebot efficiency

3. 🛠️ Technical Enhancements

• Fixed:

  • 404 pages

  • Broken links

  • Incorrect canonical tags

  • Server response issues

• Worked closely with developers to improve Core Web Vitals and UX

4. 📊 Niche Analysis & Competitor Benchmarking

• Studied US-based jewelry SEO competitors

• Identified content gaps, weak backlink profiles, and neglected keywords

• Created a competitive SEO blueprint that outperformed industry norms

5. 🔌 WordPress SEO Plugin Optimization

• Installed and optimized:

  • Caching solutions

  • Structured data plugins

  • Rank Math/Yoast for metadata control

• Plugins were fine-tuned to maximize speed and indexability

6. 📈 Google Analytics Setup

• Integrated GA and Google Search Console

• Tracked:

  • Real-time behavior

  • Bounce rates

  • User flow & goal conversions

• Used insights to optimize content and layout

7. 🗝️ Keyword Research & Landing Page Planning

• Researched intent-driven, high-conversion keywords for:

  • Earrings

  • Necklaces

  • Custom Engagement Rings

• Created new landing pages tailored to long-tail keyword clusters

8. 📉 Traffic Forecasting & SEO Modeling

• Projected traffic potential by category & keyword

• Prioritized content by ROI potential

• Forecast accuracy guided strategic resource allocation

9. 🧾 Metadata Overhaul

• Optimized:

  • Title tags

  • Meta descriptions

  • H1 & H2 headers

• Created emotion-driven, keyword-rich metadata to drive CTR

10. ✍️ SEO Content & Copywriting Support

• Developed content briefs for:

  • Product categories

  • Informational blog posts

  • Seasonal shopping guides

• Ensured content was conversion-focused and brand-aligned

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🚀 The Result: From Flatline to Front Page

• 📈 60,000 monthly organic visitors (within 6 months)

• 🥇 Top 3 rankings for highly competitive jewelry-related keywords

• 💰 Significant increase in revenue from organic traffic

• 🔒 Secured authority in the luxury fashion and jewelry space

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📌 Final Words

What started as an SEO rescue mission evolved into a complete transformation of an e-commerce brand’s online presence.

Through technical precision, keyword intelligence, and powerful content —
Projonmo Tech turned 0 traffic into a consistent stream of 2,000+ daily organic visitors, reviving the business and unlocking sustained growth.